Skills & Tools
A capability map you can actually trust.
Hard skills across every growth channel, technical fundamentals, and the professional habits that keep campaigns on track.
Digital marketing
Channel expertise, end to end.
From organic search to paid acquisition to analytics — I can plan it, launch it and prove it.
Search Engine Optimization (SEO)85%
Google Ads85%
Meta Ads (Facebook / Instagram)80%
Social Media Marketing (SMM)85%
LinkedIn Marketing & B2B Lead Gen85%
YouTube SEO80%
GA4 Analytics & Reporting75%
Google Tag Manager75%
Google Business Profile80%
WhatsApp & Email Marketing85%
Technical
Basic HTML45%
Basic CSS40%
Enough to implement tracking tags, audit websites and collaborate credibly with developers on conversion-critical fixes.
Professional
Campaign Reporting & Analysis90%
Time Management85%
Team Collaboration85%
Problem-Solving90%
Communication90%
Toolbox
The stack behind the results.
Platforms and tools I work with every day — and configure properly, not just log into.
Google Search Console
Google Ads
GA4
Google Tag Manager
Google Business Profile
Meta Business Suite
LinkedIn Campaign Manager
WhatsApp Business
Mailchimp / Email Platforms
Looker Studio
YouTube Studio
Canva
MS Excel / Sheets
Skills are only useful when they're applied.
Let's put this stack to work on your business.